Being a dope CEO
is about creating a life
you're obsessed with.
I help founders execute on the shit that lives in their brain and turn founder chaos into real-life results. Where you run the business — and the business doesn't run you.
students taught
founders taught
served
on exit
& operated
You're working.
But is your business working?
You're posting. Selling. Showing up. But if the needle isn't moving — something underneath is broken. And I'll bet you a matcha latte you're trying to fix the wrong thing. I see it every single time.
You're working more hours but your income hasn't moved. You're busy as hell but nothing's actually changing. Shit's not going to change unless something changes...
You keep launching new offers because the last one "stopped working." Yeah, not going to lie, it might have been the issue, but most likely not. Think Chanel trying to sell their products at the homeless shelter. Right time, right place, right infrastructure.
You hired help and somehow have more on your plate than before. You went from doing everything to managing everyone. Or you regretted it the moment they came on board because they didn't get the expected results.
The thought of two weeks unplugged makes you sick — because without you, everything stops. There are seasons, and systems fix it.
Let's be real -- you don't know which lever to pull next.
You're shooting your shot. It makes sense to hire a team. It makes sense to launch that new offer. It makes sense to invest in ads. And every one of those decisions feels logical in the moment -- but you're guessing. You're experimenting with your time, your energy, and your money, and hoping something sticks.
When you actually understand your profit levers -- where the real gaps are, what's actually costing you, and what moves the needle fastest -- every decision stops being an experiment. Your head stops spinning. You stop wondering "what am I supposed to do next?" because the answer is clear.
The moves become precise. The wasted time disappears. And the regret of doing the wrong thing first? Gone.
I don't teach theory.
I build the thing.
I worked corporate for a decade — top 10% in sales — then built five of my own businesses across ecommerce, brick-and-mortar, service, and consulting. Scaled three to multi-six figures within a year. Founded and exited a 14-person company at 25% operational profit while working four hours a week. Systems do that.
Now I'm a fractional COO for service-based founders. When I'm not in someone's P&L doing magical shit like finishing a month of work in a day, I'm outside snowboarding, hunting for the best boba in whatever city I'm in (solid facts), or completely clueless where my phone is.
I gotta be honest — I married my best friend who takes me from strategic nut to barefoot nature lover, and I clock out at 4 PM. I'm obsessed with entrepreneurship but more obsessed with living a full life — because I've seen what it's like to not have choice. That's why I build what I build.
Fair warning — I'm the person who gets you to move. I will challenge your ideas, get spicy when you're playing small, and push you past the comfortable decisions you keep recycling. I'm the friend you love and hate at the same time. My clients will tell you that's exactly why they stay.
Explore the toolkit
Whether you're ready to go deep or just getting a feel — there's an entry point for wherever you are. No wrong doors here.
25-Minute Profit Training
The decision framework I use inside private engagements — free. Learn which profit lever to pull first and why most founders pick the wrong one.
Watch free training 02Business Diagnostic
The same first layer I use in private engagements. Find out what's actually broken — for free. 2 minutes. Instant results. No fluff.
Take the assessmentThe COO Office
6-month execution container. Biweekly COO calls, 72-hour executive reviews, CEO operating system, and quarterly alignment.
Launching soonFractional COO
Embedded executive partnership. I own outcomes alongside you. For businesses with real complexity and ambition.
Launching soonFounders don't fail because they lack talent.
They stall because their business lacks structure.
Real founders. Real numbers. Real operational transformations. No vague "I 10x'd my mindset" stories.
View Case Studies
Stop pulling the wrong lever.
Let's find yours.
A conversation — not a pitch. Just two people talking about where your business actually is. I'll bring the matcha.
Book Your Discovery Call